A blog can be very valuable for your website for marketing. Two major characteristics of a blog most help the marcom effort: Speed and Interaction.
Speed: The ability to publish information within a couple of minutes means you can spread your messages with ease. This also can be dangerous if the message is not carefully reviewed beofre posting, so use with caution.
Interaction: Getting comments is not just valuable feedback to examine, but also means that you are creating a conversation about your message. The blogosphere is full of people who like to interact -- create a good blog and they will respond.
Wednesday, April 29, 2009
Question: What Can a Corporate Blog do for Speed of Message?
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2 comments:
My husband and I just started a new ecommerce business, and of course one part is the blog on our site. My husband does the blog...the other night he was on the sight and saw that we had the first comment from someone on his blog!! It was actually a very positive comment, and he was so excited!! He tries to give usefull, everyday type of info about our products for people to use.
I just started a new ecommerce business, and of course one part is the blog on our site. My husband does the blog...the other night he was on the sight and saw that we had the first comment from someone on his blog!!
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